If you Googled our CEO two years ago, you would have confused him with a convicted felon of the same name. After putting in the hard work to improve his online reputation, Pete saw individuals and businesses with the same problem. How do you make sure you’re accurately represented on the web and attracting rather than repelling opportunities? Brand-Yourself was born out of the need to proactively grow your reputation, just like you would in the real world, but in the connected world of search engines and social media.